Styled by Simone Bruin for Prêt à Pregnant
Items from Fendi

We spotted the world’s most fashionable stroller on the Instagram pages of new moms Chiara Ferragni and Kylie Jenner. We are talking about the MTO Fendi Stroller from their Kids Autumn/Winter 2018 collection. The stroller is covered entirely with the double flipped F; the Shearling FF logo – Fendi and Fun. A logo designed back in 1965 by Karl Lagerfeld. It became the main fabric for bags and accessories; this was a real revolution in the fashion world during the ’70s, FENDI was one of the first to launch personalized bags. But the logomania trend really started in the ’80s and had a huge growth in the 90’s thanks to the economic boom. Branding didn’t only stand for status but it also became an aesthetic metaphor.